YOUBEAUTY!
Skincare Brand Identity Concept
Project Goal: YouBeauty! is a conceptual skincare brand developed, incorporating key market trends that reflect a shift towards more unique, and authentic experiences. The goal was to create a skincare brand that could thrive in the indie market and would appeal to a younger audience, particularly those who engage with social media and seek out Instagram-worthy moments and products. The brand's product lineup emphasizes clean and simple solutions, devoid of unnecessary additives.
Utilizing a unique design approach featuring experimental typography that conveys a sense of softness and fluidity. The logo and color palette vary across the product range, with vibrant colors complementing the clean white box. Once the product is removed from the box, the color scheme reverses, filling the entire component and delivering a striking and distinctive appearance when displayed on the consumer's shelf.
The design solution encompasses logo design, brand identity, packaging components, and animated elements suitable for various digital formats.
