HEALR
CBD Brand Identity
Project Goal: Our aim is to develop a captivating and all-encompassing brand identity, packaging collection, and extensive advertising campaign for HEALR, in line with the mission to revolutionize health, wellness, and self-improvement. Our goal is to effectively communicate the distinct qualities of our initial CBD tincture product line - FOCUS and RELAX.
Our design strategy focuses on high-contrast branding and packaging, featuring fluid and warping typography. This approach allows us to vividly convey the core benefits of our products in a visually engaging manner, setting our brand apart in the competitive market. The chosen typographic style harmonizes with the essence of our tinctures while abstractly representing their intended effects. This approach not only boosts our visibility on store shelves but also establishes a strong visual connection between our products and their desired outcomes.
Deliverables encompass a comprehensive package, including brand identity and logo, packaging designs for FOCUS and RELAX CBD tinctures with coordinated shelf packaging, a versatile advertising campaign suited for various marketing channels, and additional animated elements to enhance brand engagement.
