Mockingbird Florist
Florist Brand Identity Concept
The goal of this project is to develop a conceptual branding strategy for Mockingbird Florist, an organic fair trade florist. The brand identity should effectively communicate the company's commitment to all-natural and organic values while exuding a refined, earthy luxury. Incorporating hand-drawn flowers and a crafted typeface will add a soft, feminine touch. Sustainability will be emphasized through the use of recycled papers, sustainable soy ink, and locally sourced materials, reinforcing the brand's eco-conscious image to customers and potential investors.
