CONTACT
214.404.9949
behance.net/randyappling
randy.appling@gmail.com
behance.net/randyappling
randy.appling@gmail.com
SKILLS
Art Direction
Graphic Design
Package Design
Brand Identity
Page Layout
Logo Design
Strong Typography
Digital Illustration
Photography Management
Color Management
Adaptable Designer
Detail Oriented
Creative Problem Solver
Builds Relationships
Strong Communication
Elevated Visual Storytelling
Efficient Project Management
Consumer Focused Designer
Social Trend Aware
Time Management
Pre-press Knowledge
Graphic Design
Package Design
Brand Identity
Page Layout
Logo Design
Strong Typography
Digital Illustration
Photography Management
Color Management
Adaptable Designer
Detail Oriented
Creative Problem Solver
Builds Relationships
Strong Communication
Elevated Visual Storytelling
Efficient Project Management
Consumer Focused Designer
Social Trend Aware
Time Management
Pre-press Knowledge
MY TOOLS
InDesign
Photoshop
Illustrator
After Effects
Dimension
Adobe Acrobat
Figma
Microsoft Office Suite
Photoshop
Illustrator
After Effects
Dimension
Adobe Acrobat
Figma
Microsoft Office Suite
AWARDS
JCPenney - 2016
The Golden Rule Award
For demonstrating dedication
to brand excellence.
The Golden Rule Award
For demonstrating dedication
to brand excellence.
WORK EXPERIENCE
APPLING DESIGN
Founder and Designer
Addison, Texas | Jan 2016 - Current
Founder and Designer
Addison, Texas | Jan 2016 - Current
• Achieved a 20% increase in annual freelance revenue while working full-time by proactively pursuing diverse projects to enhance my creative skills and broaden expertise across various business sectors.
• Conceptualized and executed brand identities, logo designs, packaging solutions, and impactful keynote presentations, grounded in customer insights and industry trends.
• Ensured on-time project delivery and consistency by transforming client-approved designs into production-ready formats, ensuring seamless project execution and maintaining a 98% color consistency rating across multiple channels.
• Drove design innovation and impact by contributing expertise to a range of clients, including beauty and cosmetic startups, health and wellness ventures, established industry leaders like Hewlett Packard Enterprise, and production firms like Peanut Gallery Group.
• Conceptualized and executed brand identities, logo designs, packaging solutions, and impactful keynote presentations, grounded in customer insights and industry trends.
• Ensured on-time project delivery and consistency by transforming client-approved designs into production-ready formats, ensuring seamless project execution and maintaining a 98% color consistency rating across multiple channels.
• Drove design innovation and impact by contributing expertise to a range of clients, including beauty and cosmetic startups, health and wellness ventures, established industry leaders like Hewlett Packard Enterprise, and production firms like Peanut Gallery Group.
J.C. PENNEY COMPANY INC.
Art Director - Creative Packaging
Plano, Texas | Jan 2017 - Jun 2023
Art Director - Creative Packaging
Plano, Texas | Jan 2017 - Jun 2023
• Drove a 30% increase in brand recognition as a lead Art Director for Creative Packaging at JCPenney by spearheading the development of creative concepts and meticulously managing brand standards and photography for all JCPenney Private Brand packaging.
• Enhanced cross-functional collaboration, resulting in a 75% improvement in brand consistency across multi-channel delivery through the establishment of robust relationships with multiple teams.
• Boosted sales and improved consumer perceptions by conceptualizing and designing branding solutions, logo designs, packaging, and iconography systems based on consumer insights for new product initiatives, resulting in a 30-50% increase in product sales, across multiple product categories.
• Directed photography for live sets and remote studios, orchestrating detailed shot lists, prop selections, set designs, and lighting setups to enhance products, while collaborating with designers and stylists to create aspirational lifestyle contexts for product presentations.
• Produced high-quality creative artwork that met packaging design standards, industry regulations, and legal requirements, achieving approved cost structures and minimizing environmental impact, while consistently surpassing business goals.
• Improved brand consistency and packaging appeal across multiple categories and brands, leading to a 25% increase in consumer perceptions and an 8% rise in customer loyalty.
• Enhanced cross-functional collaboration, resulting in a 75% improvement in brand consistency across multi-channel delivery through the establishment of robust relationships with multiple teams.
• Boosted sales and improved consumer perceptions by conceptualizing and designing branding solutions, logo designs, packaging, and iconography systems based on consumer insights for new product initiatives, resulting in a 30-50% increase in product sales, across multiple product categories.
• Directed photography for live sets and remote studios, orchestrating detailed shot lists, prop selections, set designs, and lighting setups to enhance products, while collaborating with designers and stylists to create aspirational lifestyle contexts for product presentations.
• Produced high-quality creative artwork that met packaging design standards, industry regulations, and legal requirements, achieving approved cost structures and minimizing environmental impact, while consistently surpassing business goals.
• Improved brand consistency and packaging appeal across multiple categories and brands, leading to a 25% increase in consumer perceptions and an 8% rise in customer loyalty.
J.C. PENNEY COMPANY INC.
Assistant Art Director
Plano, Texas | Nov 2014 - Jan 2017
Assistant Art Director
Plano, Texas | Nov 2014 - Jan 2017
• Assisted senior Art Directors in developing branding collateral for private brands, encompassing logo designs, packaging, and iconography.
• Ensured adherence to brand style guides by overseeing photo shoot requirements and executing brand photography with precision, maintaining brand consistency.
• Improved printing and image quality by 20% through proficient communication of color correction feedback to digital retouching teams, resulting in visually appealing and accurate final product photography.
• Enhanced color consistency and execution across global printing partners with a 90% alignment rate by evaluating pre- and post-production samples, ensuring a consistent brand image.
• Ensured adherence to brand style guides by overseeing photo shoot requirements and executing brand photography with precision, maintaining brand consistency.
• Improved printing and image quality by 20% through proficient communication of color correction feedback to digital retouching teams, resulting in visually appealing and accurate final product photography.
• Enhanced color consistency and execution across global printing partners with a 90% alignment rate by evaluating pre- and post-production samples, ensuring a consistent brand image.
EDUCATION
THE ART INSTITUTE OF DALLAS
Bachelor of Fine Arts - Graphic Design - GPA 3.5
Dallas, Texas | 2011 – 2014
Bachelor of Fine Arts - Graphic Design - GPA 3.5
Dallas, Texas | 2011 – 2014